Patelco Visual System
With $7 billion in assets and over 360,000 members nationwide Patelco Credit Union is one of the largest credit unions in the United States. They needed a Visual System that represented the size of their institution.
Patelco Community Fabric
The strength and stability of a credit union depends on its members. The concept for Patelco’s ‘Community Fabric’ graphic device comes from just that, a credit union is only as strong as its members. A piece of thread is weak and temporary, but weave that thread with others into a fabric and you have something strong and lasting. Patelco has nearly half a million members and serves many strong communities throughout the country. Patelco is strong because of the members that form it.
Consumer Facing Billboards
“Patelco Community Fabric” Flexible Usage as a Divider
Website Homepage (if viewing on mobile tap website for animation)
Credit Union Onboarding Booklet
Typography
Color Palette
Credit/Debit Card
Photography Style
Stationery System
Iconography
Illustration Style
Mobile App
Patelco Branch Facade
